his 21-year IT career, Mike Ellsworth has pushed
the technology envelope time and again. While at
ACNielsen, Ellsworth helped set Dun & Bradstreet's
Internet strategy and developed the vision that
resulted in the consumer packaged goods industry's
first Web application in early 1995. Also at ACNielsen,
Ellsworth established the company's eCommerce infrastructure,
developed the first company Web site and intranet,
and created its first Web-based online decision
support application. As VP, Strategic Planning for
Internet start-up B2BXchange, Ellsworth helped chart
the course for this ambitious B2B portal.
an independent emerging technology consultant with
StratVantage, Ellsworth helps companies make better
technology decisions about fast-moving technologies
such as wireless, mobile computing, eBusiness, and
security. He also runs permission-based email campaigns,
and writes online newsletters and technology white
Ellsworth can help advise and inform your company's
strategy, separating the technologies that are ready
from the expensive adventures that could sap your
bottom line. Together you can craft a plan that
effectively leverages emerging technologies to give
your company a sustainable competitive advantage.
is allied with professionals in application development,
marketing (brand development, marketing communications
and permission marketing), network development
and security. StratVantage can bring best
of breed professionals like the following to solve
your business problems to help you leverage new
A direct and permission marketing
veteran with nearly 20 years experience in developing
and implementing marketing strategies and tactics.
His background includes extensive experience in
advertising and marketing, including direct and
database marketing, product development/management,
strategy and brand development. He is also versed
in campaign management, database development and
marketing information systems. His industry experience
includes: Insurance/Healthcare, Technology, Software,
Telecommunications, Fundraising, Retail, Food, Hospitality
A market researcher who specializes
in business research and lead generation to support
new product and business development. With more
than 15 years of experience as a market researcher,
product manager and database analyst, he has worked
for firms such as Deloitte & Touche, Omron Healthcare
and Goldsmith, Agio & Helms doing survey research,
phone interviews, questionnaire design and data
tabulation. Survey efforts he has led include canvassing
AARP members about blood pressure monitoring, nurses
about thermometer products, and doctors about a
A decision support and data warehousing
veteran who has enjoyed a 20-year career in consumer
products, information services, and consulting.
His experience includes being Vice President of
Consulting for a start-up CRM software company,
Director of Data Warehouse Consulting at Prism Solutions
(later acquired by Ardent Software), Vice President
of Decision Support Software for ACNielsen, where
he was responsible for the sales and support of
software for multi-dimensional reporting, expert
data analysis and data navigation, and industrial
engineer at the Proctor & Gamble Company.
An information security auditor
with experience in business system productivity,
quality, and protection in working with Information
Resource Management (IRM) and Information Security
Management (ISM) in the public, private, and academic
sectors. His focus is on business disruption avoidance
and scenario-based team training. He served as an
on-line guest lecturer for Capella University's
Cyber Threats to Enterprise Security Workshop.
A marketing strategist specializing
in planning and Implementation with experience in
positioning of products and companies, identifying
and developing new market opportunities, writing
marketing plans, launching new products, conducting
market research, communications - internal and external,analyzing
competition, synthesizing database information,
andĚ developing and delivering sales training.
A senior data warehouse developer
with more than 20 years experience developing large
scale databases on mainframe and UNIX platforms.
He has experience implementing CRM packages such
as E.piphany and spend 6 years as a consultant for
Oracle implementing large scale enterprise solutions.
He also created the first integrated data warehouse/decision
support system for the CPG industry in 1993.
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